So here’s the deal: everyone’s chasing TikTok views and flashy reels… but email? Yeah, good ol’ email still quietly brings in a ton of business. That’s exactly why email marketing jobs are not just relevant in 2025 they’re actually growing fast.
And because of that? Email marketing jobs are very real and growing.
Why Email Still Works (And Kinda Crushes)
You’ve probably heard the line: “The money’s in the list.” I used to think it was just a marketing cliché.
But after seeing how much revenue well-written emails can pull in… yeah, it’s true.
Email doesn’t rely on algorithms. It lands right in someone’s inbox. If they trust you and you don’t bore them they’ll read it. Click. Maybe even buy something.
ROI? Some campaigns make $40 or more for every $1 spent. That’s not hype. That’s results.
Why Email Marketing Jobs Are (Still) a Big Deal
E-commerce blew up. Brands went fully online. Everyone’s building audiences now newsletters, promos, launches, all of it.
But most people have no idea how to write a good email.
That’s where the jobs come in. And honestly? There’s room for everyone:
- Writers
- Designers
- Data nerds
- Automation geeks
- People who just “get” what makes someone click
Wait… What Is Email Marketing, Exactly?
Here’s the chill version:
It is sending messages that feel personal even if they’re going out to 50,000 people.
It’s not spam. It is not random promos. It’s:
- Building a list of subscribers
- Figuring out what they want
- Writing something that connects
- And tracking what works
That’s it. Simple in theory. Harder in practice. But that’s what makes it fun.
Types of Email Marketing Jobs (Pick Your Flavor)
There are more roles in this space than people think. Here are a few you’ll run into:
Email Specialist
You handle the nuts and bolts writing, scheduling, sending, tweaking.
✍️ Email Copywriter
This one’s for the word people. You write subject lines that get clicked and messages that don’t get ignored.
Campaign Manager
You run the whole show. From idea to testing to results you’re the boss of the inbox.
Automation Specialist
Think: email flows, triggers, if-this-then-that logic. Super valuable (and a little nerdy).
CRM Email Manager
You’re the person connecting emails to customer data. Segments, behaviors, targeting you make it all smarter.
What Do These Jobs Involve?
Here’s a taste of what email marketers actually do:
- Plan campaigns
- Write stuff people might actually open
- Test different versions (A/B testing, baby)
- You’ll be keeping an eye on stuff like who opened the email, who actually clicked something, and whether any of that led to a sale.
- Once you see what’s working (and what’s not), you tweak things. Simple as that.
What Skills Do You Need?
You don’t need a PhD or crazy certifications. But these help:
- Decent writing chops
- Also, please just don’t write like a robot. People can spot that a mile away.
- You’ll probably end up using tools like Mailchimp, Klaviyo, maybe ActiveCampaign all solid, just depends on the brand.
- Being curious like, always testing and improving
What tools do email folks actually use?
Here’s a few platforms you’ll see everywhere in email marketing:
- Mailchimp’s great if you’re starting out. Super easy to use. Great starting point.
- Klaviyo: E-commerce favorite. Especially for Shopify.
- HubSpot: More than just email big on automation and CRM.
- ActiveCampaign: Good for nerding out on automation logic.
How to Break Into Email Marketing (Even If You’re New)
Here’s how most people start:
- Take a few real courses like HubSpot or Mailchimp Academy
- Make a fake campaign to show your skills (yes, that counts)
- Freelance! Try Upwork, Fiverr, or reach out directly to businesses
- Learn by doing it’s the fastest way
Oh, and build your own email list. Even if it’s tiny. Shows you get it.
Lets talk money
It really depends location, experience, and whether you’re in-house or freelance.
. But here’s a general idea:
- Just starting out? You might earn somewhere between $40K and $50K a year.
- A bit more experience under your belt? Think $60K to $80K, give or take.
- Senior: $90K+
Freelancers? Could be more, could be less but the upside is all yours.
What’s the Future Look Like?
Email’s not going anywhere. But it is evolving.
Expect more:
- Personalization (like, scary accurate)
- AI-written subject lines
- Predictive automation
- Mobile-first design (always)
Bottom line? If you can blend creativity + data, you’ll be in demand.
FAQs
Q1: Do I need a degree?
Nope. Experience and portfolio matter way more.
Q2: What’s the best cert to get?
Start with HubSpot. Mailchimp and Google Digital Garage are solid too.
Q3: Is coding required?
Not really. Basic HTML helps but most tools are drag-and-drop now.
Q4: Can I work remote?
Yup, you can totally do this job from your couch most roles are remote-friendly these days.
Q5: Can I freelance?
Absolutely. Tons of brands need one-off campaigns or retainers.
Final Thoughts
So yeah email marketing might not be flashy, but it works.
If you like writing, thinking strategically, testing ideas, and getting real results… this career path might surprise you. And you don’t need to be perfect just good enough to get started.
The inbox is still alive and well. And someone’s gotta write those emails.
